| Fashion2Go: Just Another Fashion E-tailer? - Teaching Note |
| 作者姓名：Aditya Kumar Banerjee; Rajesh Pillania; |
| | 商品編號：8B15M127 |
| 出版日期：2016/02/26 | 內容長度：11 頁 |
Teaching note for product 9B15M127.
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| Fashion2Go: Just Another Fashion E-Tailer? |
| 作者姓名：Aditya Kumar Banerjee; Rajesh Pillania; |
| 商品類型：Case (Library) | 商品編號：9B15M127 |
| 出版日期：2016/02/26 | 內容長度：11 頁 |
In 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go was .....more
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